Business Development Manager

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    Rochester, NY, 14614
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    Management, FieldOffice
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    Full Time
The Business Development Manager is responsible for the overall development and execution of the marketing and business development strategy consistent with the focus and goals of the organization for a specific geographic area. The Business Development Manager is held accountable to federal, state, local programs and contracts, accrediting bodies and Maxim requirements.  Where applicable or required by state regulations the Business Development Manager may also act as the Administrator.

The strategy should be consistent with the focus and goals of the organization, and it is the Business Development Manager’s responsibility to analyze opportunities in a specific geographic area and develop a customized business plan to maximize potential referrals. The marketing and business development strategy should encompass developing relationships and educating a multitude of referral sources and payors within the healthcare continuum on the services offered by the organization. These referral sources include, but are not limited to, various healthcare facilities, area healthcare programs, local insurance 
payors, physician groups, and case management groups.

The Business Development Manager manages with an entrepreneurial mindset and develops a strategy to increase the organization's visibility within the community and with various trade associations. The Business Development Manager is responsible for building, developing and executing an effective recruitment strategy and participates in the development and growth of the Recruiters.

Essential Duties and Responsibilities:
  • Develops a comprehensive marketing and business development strategy for a specific geographic area based on the business potential of the area, needs of the community, and the capability of the local office. This responsibility includes development of a business plan and potential referral opportunities in the area.
  • Collaborates with the Clinical and Operational team to have understanding of customers and processes in assigned area in order to educate and answer questions regarding available services.
  • Spends 80% of time engaging with customers in-person to educate on the services, features, and benefits of the company as a healthcare provider.
  • Develops a minimum of 10 pursuit plan target accounts per year with a targeted annual spread
  • Manages existing account relationships and acts as consultant to build relationship depth with current customers within assigned business area.
  • Analyzes needs of customer to create customized proposal.
  • Delivers exceptional customer service to customers, patients, and family members especially in the context of troubleshooting and resolving conflicts.
  • Collaborates with the Director of Business Operations to understand and champion office capabilities and attributes during marketing and business development appointments.
  • Aligns marketing and business development strategy with Director of Business Operations’ business strategy and vision.
  • Achieve budgeted financial targets of assigned area.
  • Responsible for accurate completion of all required reports and activity tracking to achieve company Key Performance Indicators (KPIs)Educates customers on the various business lines of the organization, promotes One Maxim, and maintains account collaboration with office counterparts.
  • Interviews, hires, leads develops and manages the performance of the recruiting team, and in collaboration with the Director of Business Operations, ensures the recruiting strategy is developed, implemented, and executed by recruiting team.
  • Conducts daily Red Zone meeting with the recruiting team.
  • Actively communicates business opportunities with regional and national team and continuously seeks to improve business development processes.
  • Maintains an understanding of federal and state laws and Healthcare Reform affecting the organization’s business and educates customers and the office as to the impact of these matters in the business.
  • Accountable to federal, state, local programs and contracts, accrediting bodies and Maxim requirements.
  • May also serve as the Administrator as required by state regulation.
  • Performs other duties as assigned.
Minimum Requirements:
  • Undergraduate degree preferred in Business, Marketing, Management, Communications, Public Relations, Healthcare Administration; or licensed RN
  • Minimum of two years business development experience in healthcare preferred or other relevant business development experience
  • Must meet all federal, state, and local requirements
  • Demonstrated ability to provide a high level of customer service
  • Excellent verbal and written communication skills
  • Proficiency and experience in public speaking
  • Ability to work creatively, independently, and be self-motivated
  • Frequent daily travel throughout the specific geographic area; overnight travel may be required (10% of time)Ability to effectively elicit from and provide information to all team members, caregivers and clients using strong communication skills
  • Proficiency with computers, including Microsoft Office

Benefits
At Maxim Healthcare Group, we firmly believe that our employees are the heartbeat of our organization and we are happy to offer the following benefits:
  • Competitive pay & weekly paychecks
  • Health, dental, vision, and life insurance
  • 401(k) savings plan
  • Awards and recognition programs 
*Benefit eligibility is dependent on employment status. 
**CO Specific Benefits: Medical/Prescription, Dental, Vision, Health Advocacy (company paid if enrolled Medical), Health Advocate Employee Assistance Program, Health Savings Account , 401(k), 401(k) Company Match, Profit Sharing, Short Term Disability, Long Term Disability, Primary Caregiver Leave, Parental Leave, Life and Basic Accidental Death & Dismemberment Insurance, Voluntary Life and Accidental Death & Dismemberment Insurance, Hospital Expense Protection Plan, Critical Illness Insurance, Accident Insurance, Dependent Care Flexible Spending Account, Home and Auto Insurance, Pet Insurance, Transportation Benefits, CommonBond, Educational Assistance Program, College Partnership Program, Paid Time Off/Company Holidays

About Maxim Healthcare Group
Maxim Healthcare Group has making a difference in the lives of our patients, caregivers, and employees for more than 30 years. Our nationwide suite of services includes home healthcare, companion and behavioral care, healthcare staffing, and workforce solutions. Maxim’s commitment to customer service, compassionate patient care, and filling critical staffing needs makes us a trusted partner wherever healthcare is needed.  

Maxim Healthcare Group is an Affirmative Action/Equal Opportunity Employer

What to Expect

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Maxim Healthcare is an Affirmative Action/Equal Opportunity Employer.

Please click here to view our EEO and AAP policy.